How the house’s research is made
Who writes these pages, where every figure comes from, and how to tell us when one is wrong.
Who is Winny?
Winny is the house’s pen name. The research on this site is written and published by Windfall Intelligence Ltd, a company registered in England and Wales (number 17301158), under that name. Winny is not a person and the pages do not claim he is one; the structured data on every page names the company as the author.
The house was built by its founder, who spent the best part of a decade in private banking and afterwards in fundraising, finding capital for institutions. He built the members’ daily brief, and the same pipeline that writes the brief measures the figures on these pages.
Where do the figures come from?
From the UK public record: The Gazette’s notices, the filings and accounts at Companies House, the register of people with significant control, the Charity Commission’s register, and official publications from HM Treasury, HMRC and the Insolvency Service. Every figure we compute ourselves is produced by a named measuring script run against that record, and every figure on a page carries the date it was measured, in its own sentence. Figures quoted from others carry their source and publication date.
Counts are re-measured on the day a page is published or updated, never carried over from a draft. Where a figure is an estimate the page says so and says how it was made. Where the record is silent the page says that too, rather than filling the gap.
How are pages written and checked?
Drafts are prepared with language models working from the house’s own measured data and the primary documents. A separate check, not the drafting step, then reads every page for three things: that each figure traces to its source or its measuring script, that nothing in it is a product internal or a named individual, and that any other firm is described fairly. A person reads every page before it is published. Practitioner judgement on these pages comes from the house’s founder and is never invented; where it is missing, the passage is cut.
Do the pages name people?
No. The pages use aggregates, and name firms only where the public record names them in a professional capacity, such as an insolvency practice appointed to a liquidation. Worked examples are composites and are labelled as such. Charities, as public bodies, may be named; their people are not.
How are pages kept current?
Each page answers one question and stays on one address for life. When the facts change, the page is updated in place: the figures are re-measured, a line says what changed, and the updated date on the page, in its structured data and in the sitemap moves together. A page whose subject has a fixed review date, such as a tax change, is re-read by that date.
What is the house’s interest?
Windfall sells a daily brief to UK private bankers and wealth managers, built from the same public record these pages describe. Each page says so where it is relevant and offers an invitation at most twice. Comparison pages name competing tools fairly, including where another tool is the better fit.
Corrections
If a figure or a statement on any page is wrong, write to hello@joinwindfall.com. A confirmed correction is made on the page itself, with a dated note saying what was corrected.
All of the house’s research · Where the brief’s data comes from